Aloisia is a bespoke jewellery brand. It is a cherished family legacy founded in Florence by Aloisia Rucellai in the 1950s.
We exclusively craft custom pieces, each reflecting a unique connection between a stone and its wearer. Our mission is to carve individual desires through a creative process inspired by a time of bold style and pioneering spirit.
Our journey began when Aloisia Rucellai inherited a remarkable collection of family jewels dating back to the 18th century.
Inspired by her encounter with Fulco Verdura, Aloisia’s artistic prowess led her to rework the jewellery and breathe new life into those rare gems, interpreting the splendours of the past in a contemporary light. Her designs seamlessly blend timeless elegance with modern allure, challenging traditional conventions of the time. What started as a playful endeavour for Aloisia’s circle of friends evolved into her life’s passion.
Aloisia’s exotic necklaces, daring bracelets, dragon rings, and exquisite tiaras were meticulously crafted by the expertise of historical Florentine artisans, becoming coveted treasures for an eclectic array of international clients. Her designs, from brooches to pendants and stunning evening purses inspired by the graceful movement of dolphins, conjured a fantastical universe of unique style that remains original and contemporary to this day.
This universe is now cherished by Aloisia’s son Simone Rucellai, bound in an archive comprising over six hundred original ink drawings and watercolours. The archive is a testament to decades of vibrant and enriching encounters and serves as inspiration for Simone’s own flair and creativity.
Simone and his daughter Aloisia, named after her grandmother, now helm what has become a distinctive bespoke jewellery brand, blending historical elegance with contemporary flair. Each piece is meticulously crafted with the utmost attention to detail, honouring the rich heritage of traditional Florentine craftsmanship while embracing the desires of today’s clientele.
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The New York Times, 2014
“I took an engagement ring and made it a cocktail ring,” Mr. Rucellai said, adding that “70 percent of the jewelry that I design is with old stones.” He took over the business from his mother, Aloisia, some of whose jewelry designs and objets d’art are now in museums.”
The New York Times, 2009
“There are novelty items, such as a perfume spray shaped in the form of a pistol, an evening bag, designed by Aloisia Rucellai in 1968, in which enamel and engraved gold replicate the folds of moiré silk and a festively decorated casket commissioned by Elisabeth, Queen of Romania, in 1897 for one of her favorite artists.” - “Enamels of the World 1700-2000,” at the State Hermitage Museum in St. Petersburg, 2009."
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